1st Online Edition of the São Paulo Book Fair had 1 million visitors


One of the most important events for the publishing industry in Brazil, the São Paulo Book Fair takes place every two years and brings together Brazilian and foreign publishers and distributors, as well as the latest releases. Its past edition, held in 2018, was 10 days long and 600 thousand visitors participated in the event. In 2020, because of the COVID-19 pandemic, the fair couldn’t be held in person, so the Brazilian Book Chamber (CBL) created the 1st Online Edition of the São Paulo Book Fair.

The theme of the event was “Conectando Pessoas e Livros” (Connecting People to Books), and took place at www.bienalvirtualsp.org.br. The fair gave free access to its entire program, and brought the latest news in the publishing industry. The online edition had over 100 exhibitors and 330 guest writers, plus more than 200 hours of contents, book sales and business rounds. 

In its vast program, the online edition of the fair included areas bringing together writers and professionals from the publishing market in discussions about several themes, such as racism, female empowerment, behavior and spirituality. Names like Mauricio de Sousa, Leandro Karnal, Monk Coen and Mário Sérgio Cortella composed some of the roundtables.

Writer Cida Pedrosa, the winner in the Book of the Year category of the Jabuti Awards 2020, was one of the guests of this edition of the fair, invited to talk about her book, “Solo para Vialejo” (Harmonica Solo). Also, Itamar Vieira Júnior, author of “Torto Arado”, the winner in the Literary Novel category of the Jabuti Awards 2020, talked about literature, diversity, Brazilian society and his work, of course.

Other interesting meetings were those organized by the Commission for the Promotion of Portuguese Language Content (CPCLP). Several experts, such as professors João Veloso, from Portugal, and Irene Mendes, from Mozambique, brought some curiosities and wordplays involving the Portuguese language spoken in many parts of the globe. Afterwards, illustrators Eloar Guazeli, from Brazil, Afonso Cruz, from Portugal, and Mauro Manhiça, from Mozambique, guided the audience through the imaginary paths of illustrations used to tell stories. 


The fair also included the 2nd edition of “Jornada Profissional” (Professional Days), an initiative involving matchmaking sessions and workshops to foster cultural interchange and learning. Such meetings also promoted discussions about the current situation of the industry and the expectations for the publishing market worldwide. This year the initiative brought together more than 50 companies from Brazil and abroad, and USD 400 thousand in deals were expected to be reached in the next 12 months.  

On an exclusive platform, the participants of the Professional Days could meet, show their catalogs and new titles and schedule meetings during the entire week. The program also included three roundtables addressing themes that are pertinent to the industry.

The business rounds were exclusive for companies supported by Brazilian Publishers, an industry project fostering exports of Brazilian editorial content through a partnership between CBL and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), while the roundtables and discussions were open to all those interested in the themes.

The online environment gives the audience the chance of watching all the talks for a longer period. You can watch all the webinars until February 13, and no registration is required.