Itaú Social has recently announced the two print books and the two e-books chosen for the 2020 edition of “Leia para uma Criança” (Read to a Child), a campaign encouraging adults to read to kids. Among the selected titles is “Com que roupa irei para a festa do rei?” (What to wear to King’s Ball), by Tino Freitas and Ionit Zilberman, published by Editora do Brasil.
The book, which was already published in Argentina, was the first title to be granted the Translation Fellowship of Brazilian Publishers — an industry project fostering the exports of Brazilian editorial content by means of a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The other titles selected for this edition of the campaign are: “A visita” (The visitor) (Claro Enigma), by Antje Damm, which will be distributed as a print book; “Da janela de Minas” (At a window in Minas), by Nicole Rodrigues Florentino; and “O apanhador de acalantos” (The lullaby collector), by Beatriz Pereira Rodrigues. Each book addresses a relevant theme for the present time: health, environment, empathy and education. The titles started being distributed for free in October 1st.
The books may be requested on the campaign website and are destined for the general audience. The initiative intends to distribute 3.6 million copies of such titles.
About the Read to a Child campaign
Created 10 years ago by Itaú Social, the project aims at promoting the reading in the childhood by sending free books to people’s homes. Over such period, more than 57 million copies were distributed – 26 titles as print books and 16 as e-books.
About Brazilian Publishers
Created in 2008, Brazilian Publishers is a sector project that encourages the export of content produced by Brazilian publishing houses. It is a result of a partnership between the Brazilian Book Chamber – CBL and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). This initiative aims to promote the Brazilian publishing industry in the global market, contributing to the professionalization of the nation’s publishing houses.