Through Brazilian Publishers, the Brazilian delegation brings together 25 companies and features business sessions, debates on national classics, and a program dedicated to children’s and young adult literature
Brazil will participate in the 78th Frankfurt Book Fair through Brazilian Publishers, a project for the internationalization of Brazilian editorial content created through a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), with support from the Ministry of Foreign Affairs (MRE). Brazil’s participation is expected to generate US$ 8.1 million in business. The event will take place from October 7 to 11, 2026, at the Messe Frankfurt exhibition center in Germany.
The CBL delegation will oversee the project’s activities during the fair. The delegation consists of Sevani Matos, president of CBL; Diego Drumond, administrative and financial vice-president; Hubert Alquéres, operations vice-president and curator of the Jabuti Award; Luciano Monteiro, communications and sustainability vice-president; Fernanda Garcia, executive director; Karine Pansa, director; Lis Ribeiro, communications manager; Rayanna Pereira, international relations coordinator; and Ana Claudia Paiva, international relations analyst. Representing ApexBrasil is Floriano Pesaro, corporate management director.
Confirmed companies include: Ateliê da Escrita, BIBLIEX, Bom Bom Books – CEDIC International, Callis, Ciranda Cultural, Clube de Autores, Companhia das Letras, EDUSP, Eureka, Faro Editorial, Fósforo, Gente, Girassol Brasil, Globo Livros, Lisboa, Mágico de Oz, Mil Caramiolas, Pallas, Pinard, Pop Stories, Rua do Sabão, SENAC SP, Todolivro, UNESP, Universo dos Livros, and Zarabatana Books, representing various segments of Brazilian publishing.
The schedule at the Brazilian booth includes activities focused on business generation and promoting Brazilian literature. Market-oriented actions feature matchmaking sessions and the traditional Caipirinha Hour, aimed at networking and cultural exchange with professionals from various international markets.
The cultural schedule includes panels and chats on the history and internationalization of Brazilian literature, featuring reflections on the work of Luiz Gama and discussions on the challenges of translating Guimarães Rosa’s “Grande Sertão: Veredas” into English and German.
The program also includes the Brazil-Germany Children and Young Adult Literary Lounge (i-Lit). This space will host panel discussions, creative workshops, and storytelling sessions, bringing together female Brazilian authors to discuss the role of family in narratives and address topics such as the occupation of the Amazon, cultural diversity, human rights, and environmental preservation.
The Brazilian delegation will also feature prominently at the Latam Stage, with confirmed participation in the panels “Literary Awards in Brazil: Celebrating Excellence and Building Visibility” — where Adriane Freitag and Hubert Alquéres will discuss the importance of the Jabuti and São Paulo Literature awards, moderated by Guilherme Sobota — and “Taking Brazilian Literature to the World: Brazil’s Internationalization Programs”, with Sevani Matos, Antônio Floriano Pereira Pesaro, and Karine Pansa addressing Brazilian literature’s internationalization efforts, highlighting the Brazilian Publishers project. This debate will be moderated by Talita Facchini.
“The Frankfurt Book Fair is the central meeting point for the global publishing industry. Being present at its 78th edition reinforces our commitment to keeping Brazilian literature continuously in the spotlight, paving the way for rights exports and building new global partnerships,” highlights Sevani Matos, president of CBL.
“This year’s program reflects the breadth and thematic relevance of our market: we move from reflections on classics and great translators to showcasing children’s and young adult literature, as well as fundamental issues such as diversity and human rights. It is a comprehensive showcase of Brazilian talent,” adds Rayanna Pereira, international relations coordinator.
About Brazilian Publishers
Created in 2008, Brazilian Publishers is a sectorial project aimed at promoting exports of Brazilian editorial content, seeking to position the sector in the global market in a targeted and structured manner. The initiative is a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of Brazil’s economy. Since its creation, the project has helped more than 100 Brazilian companies take their first steps toward internationalization, while contributing to the dissemination of Brazilian literature in the global publishing market through initiatives like the Rights & Books Catalog and a dedicated category in the traditional Jabuti Award that recognizes international publishing houses that publish Brazilian books. To join, simply visit www.brazilianpublishers.com.br/associe-se, fill out the form, and send the signed membership agreement.
About CBL
The Brazilian Book Chamber (CBL) is a non-profit association representing publishers, booksellers, distributors, and other professionals in the sector. For 77 years, it has operated on various fronts with the continuous purpose of promoting access to books and democratizing reading across the country, as well as promoting Brazilian literature in the international market. Since March 2020, CBL has served as the National ISBN Agency and launched a digital platform integrating its services dynamically. Another strong area of the organization’s work involves engaging with public and governmental entities to discuss key industry topics and policies. All of the organization’s initiatives are driven by a strategic and empathetic vision, rooted in the belief in the transformative power of books for society.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
To achieve these goals, ApexBrasil carries out diverse trade promotion initiatives aimed at boosting exports and adding value to Brazilian products and services abroad, including prospective and trade missions, business roundtables, support for Brazilian companies attending major international trade fairs, and visits by foreign buyers and opinion leaders to explore Brazil’s production sector, among other business platforms designed to strengthen Brand Brazil.
The Agency also acts in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors to enhance the competitiveness of Brazilian companies and the country as a whole.