Carla Fontana, assistant publisher of Editora Universidade de São Paulo, is the guest of the Brazilian Curators series this week. The initiative is promoted by Brazilian Publishers, an industry project fostering the exports of Brazilian editorial content by means of a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Carla listed five academic books that are also interesting to the general audience, since they address relevant matters using accessible language.
In her opinion, “the reading of academic, technical and professional books is closely related to the educational attainment, and promoting it involves valuing education in all levels, so that students see books as a crucial part of their learning process”.
Like in other areas, the publishing industry has been facing the challenges of competing against other media and content formats. “Regarding scholastic contents, I believe books will continue being important, but publishers must be aware of their roles and select relevant contents and the proper ways to promote them”, says Carla.
And she adds: “Students who have a useful and pleasant relation with books will possibly become readers, and they will continue using books for their professional development and also for general purposes in their lives, even when they are no longer students”.
See below the titles selected by the publisher:
História do Brasil, (History of Brazil), by Boris Fausto
História do Brasil, by Boris Fausto, is currently in its 14th edition and is a reference book about the formation and transformations of the country, and it has been already translated to several idioms. The book was originally intended for high school students, but the text is so concise and yet comprehensive that the title captivated all kinds of audiences, from laymen to experts.
Imagens da Mulher no Ocidente Moderno, (The Female Image in the Modern Western Societies), by Isabelle Anchieta
Combining sociological analysis and image interpretation, Isabelle Anchieta brings to readers the representation of women from the Modern Age to the middle of the 20th Century. Focusing on the analysis of female stereotypes consolidated over such period, the book is divided into three volumes: “Bruxas e Tupinambás Canibais” (Witches and Tupinambá Cannibals), “Maria e Maria Madalena” (Mary and Mary Magdalene) and “Stars de Hollywood” (Hollywood Stars). It is a crucial book in times like this, when the female role in society has been more and more discussed and reviewed.
Leitura e Escrita de Textos Argumentativos, (Reading and Writing Argumentative Texts), by Marcus Sacrini
Writing and reading are essential skills for college students from all fields of knowledge. This book intends to teach students some techniques for reading and writing argumentative texts, which are crucial for academic debates. Texts of such nature, however, are part of wider contexts, in which understanding and argumentative abilities are equally relevant – in the traditional or digital press, for example –, so this title is very valuable to a more diverse community of readers.
Vida no Universo, de José A. de Freitas Pacheco (Life in Universe), by José A. de Freitas Pacheco
Since the early ages humanity tries to find out if life is only possible to develop on Earth. This book brings to all types of readers the latest discoveries from many different areas of astronomy, like astrobiology and planetary science, and introduces them to new fields of research that, maybe in a near future, are able to answer such old and intriguing question.
Clarice: Uma Vida que se Conta, (Clarice: A Life to be Told), by Nádia Battella Gotlib
In the year of the celebration of the 100th birthday of Clarice, whose books continue captivating readers and generating discussions in universities, it’s great to have this interesting biography, which intertwines life and works of the author, published. Lispector has been paid tributes many times by the literary circles and the publishing industry, and Nádia Gotlib’s book presents a deeper analysis of the writer’s texts, with a style that combines compelling narrative and formal academic precision.
About Brazilian Publishers
Created in 2008, Brazilian Publishers is a sector project that encourages the export of content produced by Brazilian publishing houses. It is a result of a partnership between the Brazilian Book Chamber – CBL and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). This initiative aims to promote the Brazilian publishing industry in the global market, contributing to the professionalization of the nation’s publishing houses.