Like in all parts of the world, Brazil also has many initiatives to support the reopening of economy after the COVID-19 crisis. One of such initiatives is called Retomada das Livrarias (Reopening of Bookshops) and focuses on helping the publishing market in this difficult moment.
The project launched last June raises funds to help micro and small Brazilian bookshops financially. So far, the campaign has raised over BRL 250,000.00, and such amount is expect to double. Over 200 bookshops have registered to participate in the initiative, and 50 of them will be chosen to be given financial support.
The campaign is the result of joint efforts by the Brazilian Book Chamber (CBL), the Brazilian Booksellers’ Association (ANL), the Brazilian Syndicate of Book Publishers (SNEL) and major players of the publishing market in Brazil. “A city without bookshops is a sad lifeless city that has just a few stories. We cannot allow good and important bookshops to close down”, points out Vitor Tavares, President of CBL.
A committee is going to analyze the data from the registered companies, validate their participation according to their profiles (micro or small business), then arrange to distribute the money among the project members.
So far, the donation platform can be accessed by Brazilians only. Donations can be made by individuals or legal entities via crowdfunding platform Kickante – for further information click here.