“Where is the book that was here?’’ (Cadê o livro que estava aqui?) reaches international audience with translations in Turkey and Italy


The work “Where is the book that was here?“ (Cadê o livro que estava aqui?), published by FTD Educação, a participating publishing company of Brazilian Publishers — a project for the internationalization of Brazilian editorial content carried out through a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — had its copyrights sold in Turkey and now, also in Italy. The title, authored by Telma Guimarães and illustrated by Jana Glatt, won the Jabuti Award 2020 in the best illustration category.

The work was launched in Turkey, in 2021, by the publishing company Bilgi Yayınevi, which also acquired the rights from FTD to “Mas será que nasceria a macieira?” (But would the apple tree be born?), written by Alê Abreu and with illustrations by Priscilla Kellen, published last year on the Turkish market. The launch of the translation of the title in the European market, published by the international publishing company Fatatrac, is scheduled for September.

According to Tassia Oliveira, international relations assistant at FTD Educação, the international sales of versions of the work brings pride for the publishing company. Translations are essential for the company to conquer its space among Brazilian publishing companies that export literary culture to different continents. ‘‘The actions for the sale of publishing rights for literature works in the international market are the result of an accurate look at this niche, investments and FTD’s confidence in the potential of its books around the world. Many years of dedication, strategic planning, visits to international trade shows and events, and important partnerships such as the Brazilian Publishers project, linked to CBL”, he explains.

The book is a playful combination of games with literature. On each page, the child is encouraged to look for the runaway animals and find out where the book ended up. It is suitable for beginning readers and also a great exercise for mediated reading: It has a printed letter, rhythm, humor and traditional elements of the children’s genres of riddles and nursery rhymes.

 About FTD Educação 

For 119 years, the mission of FTD Educação has been to transform society through Education, thinking ahead and inspiring discovery, choice, freedom and citizenship. Recognized as a flexible and humanized partner company, it is driven by the slogan ‘‘Educating well is thinking ahead’’. Its proposal is integrated for schools, students, teachers and society, and includes: teaching and literature materials; educational solutions – with support for schools, educational consulting, teacher training, among others; new technologies – tools that expand teaching possibilities inside and outside the classroom; works and services that involve the family in the search for a complete education.

About Brazilian Publishers

Created in 2008, the Brazilian Publishers is a sectoral project for the promotion of Brazilian editorial content, the result of a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The initiative aims at promoting the Brazilian editorial sector in the global market in a guided and organized manner, supporting the professionalization of publishing companies.