Interim data from “Retratos da Leitura” show that 27 million people from social classes C, D and E read books in Brazil. This is the 5th edition of the research that has been carried out in the country since 2007 by Instituto Pró-Livro (IPL) and entities like Itaú Cultural and Ibope Inteligência.
Researchers also revealed that for 22% of Brazilian readers the price of the book is decisive in the purchase of the items. Such rate is higher among people earning an amount corresponding to one or two minimum wages, compared with people who earn an amount equal to five to ten minimum wages.
The study also points out that reading rates in Brazil has been the same since 2007 and that only 50% of Brazilian population reads regularly. The final data of the study will be disclosed in the middle of September.
About the research
“Retratos da Leitura” was carried out for the first time in Brazil in 2001, and the purpose of the research is to study the reading habits of Brazilians. The analysis serves as a basis for public policy and other actions aiming at improving the reading quality and rates and the access to books in the country.
Such work is developed by Instituto Pró-Livro (IPL), a non-profitable Civil Society Organization of Public Interest (OSCIP) created and kept by book entities such as the Brazilian Association of Textbook Publishers (Abrelivros), the Brazilian Book Chamber (CBL) and the Brazilian Syndicate of Book Publishers (SNEL).
Click here to see the data from the 4th edition of the research.