New CBL International Affairs Manager talks about Brazilian Publishers business perspectives for 2019

28/01/2019

My relationship with Brazilian literature began as a child. I had a huge curiosity for the titles that were part of my parents’ library until I found the author who made me embark on a literary production without a return: Machado de Assis. At that time I didn’t imagine that one day it would contribute to the export of the Brazilian editorial content and foster the national culture.

My trajectory with Brazilian Publishers began in 2016, when I joined CBL’s international team in a phase of restructuring the project, which aims to internationalize the Brazilian editorial content through a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

I was responsible for the renewal of the project with the objective of expanding the Brazilian participation in international events and promoting knowledge about national editorial content. At the time, the Brazilian publishing market was closing a cycle of international honors, such as the Frankfurt International Book Fair 2013, the Bologna International Book Fair 2014, and the Paris Book Fair 2015. Having the national publishing market as the center of attention made several publishing houses to start seeing possibilities of doing business with professionals from abroad.

In the last two years I have been able to work and witness the changes of the publishing market in the world, adjusting the performance of the project for a better result. Brazilian Publishers not only supported the participation of national publishing houses in international fairs, but also stimulated and expanded their business vision and the relationship with professionals from abroad. For this reason, I believe that the accomplishment of the 1st Professional Day of the São Paulo International Book Fair of was one of the greatest achievements of the project and showed that we are on the right track. After all, the business expectations for the next 12 months totaled USD 735,900. It is important to introduce the quality content we have here and turn our literary events into hubs.

The current figures are a reflection of what we have done in recent years under the management of Luiz Alvaro Salles Aguiar de Menezes, and point to a growth in the value of exports of printed books and sales of rights among national and international companies. In 2017, the companies supported by the project exported the amount of USD 948,236.80 in total businesses. In 2018, we found the amount of USD 813,989.35 just for first semester.

Now, as Manager of Brazilian Publishers, a position that I take with great honor and thank the confidence of the Board of the Brazilian Book Chamber (CBL), I have a very positive perspective for the efforts we plan in 2019, mainly due to the good results of the events in 2018. Among them is the continuity of Brazilian participation in international events, such as the Bologna Children’s Book Fair, which handled USD 400,000 in exports in the last edition; the London Book Fair, which reached USD 200,000; the Bogotá International Book Fair (USD 297,000), the Buenos Aires International Book Fair (USD 197,000), the Frankfurt International Book Fair (USD 700,000), and the Guadalajara International Book Fair (USD S 450,000), among others.

Besides, we worked on preparing the 2019 Professional Day, the relationship with the honored country of the next edition of the São Paulo International Book Fair, and the international category “Brazilian Book Published Abroad” of the Jabuti Award, the largest event in the Brazilian publishing market.

In 2019, we will expand the mission of exporting Brazilian editorial content through the promotion of business roundtables and increase on national participation in events abroad. It will be a year of hard work and many achievements, especially after the renewal of the agreement with Apex-Brasil, which supports the realization of all efforts of Brazilian Publishers. We will travel with more books so the world can read Brazil.

Fernanda Dantas
International Affairs Manager at the Brazilian Book Chamber and Manager of Brazilian Publishers

About Brazilian Publishers

Created in 2008, the Brazilian Publishers is an industry project that promotes exports of Brazilian editorial content through a partnership between Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (Apex-Brazil ). The purpose of the initiative is promoting the Brazilian publishing sector in the global market in an oriented and articulated manner, contributing to the professionalization of publishing houses.