Communicating with Color

Author: Publishing company: Segment: Number of pages: 174 About publishing company: Publisher Contact: ISBN: 978-85-8393-112-6 By transiting the fields of Design, Art, Psychology and Neurology, Paula Csillag consolidated an original analysis methodology, helping us to increase the use of colors. This model – created by the author and result of a research supported by the Centro de Altos Estudos da ESPM (ESPM University higher studies center) – has been presented in an international conference in the United States in 2007, with its article being awarded and voted as the best in the Book of Selected Readings. From such perspective, and based on scientific studies, Csillag describes principles that guide the application of color in visual communication from more conscious choices, which do not rely solely on intuition or on the talent of artists.