Storytelling – Injecting Life Into Your PresentationsAuthor: Joni Galvão Publishing company: Panda Books Segment: Obras Gerais Number of pages: 208 About publishing company: Publisher Contact: ISBN: 978-85-7888-518-2
90% of the message is lost in communication. With that in mind, Joni Galvão, an expert in the art of presentations, decided to apply storytelling to the reality of branding, marketing, advertising, and sales. The goal was to write a book that could help people put an end to predictable, forgettable, and boring speeches. The result is an engaging, striking, unforgettable, and inspiring work that has the power to thrill, touch, and transform people´s lives through real and well-crafted stories.