{"id":43434,"date":"2017-03-15T00:00:00","date_gmt":"2017-03-15T03:00:00","guid":{"rendered":"http:\/\/apjdev.online\/lifetime-achievement-winner-luiz-schwarcz\/"},"modified":"2019-12-10T17:24:34","modified_gmt":"2019-12-10T19:24:34","slug":"lifetime-achievement-winner-luiz-schwarcz","status":"publish","type":"post","link":"https:\/\/brazilianpublishers.com.br\/es\/noticias-es\/lifetime-achievement-winner-luiz-schwarcz\/","title":{"rendered":"Lifetime Achievement winner: Luiz Schwarcz"},"content":{"rendered":"<p class=\"article_font_serif article_font_small\">There is an often-told story about Brazilian publisher Luiz Schwarcz, recently announced as the winner of this year\u2019s London Book Fair Lifetime Achievement Award in International Publishing, <strong><em>writes \u00c1ngel Gurr\u00eda-Quintana<\/em><\/strong>. In 1986, after quitting his job as editorial director of the prestigious publisher Brasiliense, he was determined to found his own publishing business. He sold his apartment in S\u00e3o Paulo. With his wife, historian Lilia Moritz Schwarcz, he founded Companhia das Letras, and set it up at the back of his family\u2019s printing business.<\/p>\n<p class=\"article_font_serif article_font_small\">Schwarcz was convinced that Brazilian readers were ready for books beyond the Brazilian classics and the young readers\u2019 titles that had become Brasiliense\u2019s bread-and-butter. Surely, he thought, there was a market for beautifully made high quality fiction and non-fiction. His first choice\u2013a translation of Edmund Wilson\u2019s <em>To the Finland Station<\/em>\u2013was a gamble. It paid off, and became an unlikely bestseller.<\/p>\n<p class=\"article_font_serif article_font_small\">More than 30 years and more than 6,000 titles later, Companhia das Letras remains the gold-standard in Brazilian publishing. A survey carried out among literary critics and scholars in 2010 by Brazil\u2019s business newspaper, <em>Valor Econ\u00f4mico<\/em>, revealed that it was considered the best publishing house in Brazil\u2013it received 81% of the respondents\u2019 votes.<\/p>\n<p class=\"article_font_serif article_font_small\">A combination of commercial acumen and canny editorial choices has given Companhia das Letras the largest share of trade publishing in Brazil. It has endured the ups and downs of Brazil\u2019s publishing market: often buoyed by government purchases, it also came close to becoming a casualty of the hyper-inflation of the 1990s\u2013in one instance, Companhia\u2019s edition of the multi-volume <em>A History of Private Life<\/em> was almost ready when it became apparent that there was not enough money to pay the printers. Only careful negotiations with creditors allowed the books to see the light of day.<\/p>\n<p class=\"article_font_serif article_font_small\">In 2011, a strategic partnership with Penguin led to Companhia introducing a vast array of classic titles to the Brazilian market. Its merger with Rio-based Objetiva, in 2015, made it the single-largest publisher of Brazilian authors.<\/p>\n<p class=\"article_font_serif article_font_small\">Today, the Companhia das Letras Group comprises 16 different imprints, ranging from children\u2019s literature to non-fiction. It publishes 38 Nobel Laureates, including Toni Morrison, Doris Lessing, Jos\u00e9 Saramago, J M Coetzee and Orhan Pamuk. It also has in its catalogue some of the most outstanding Brazilian authors of contemporary fiction such as Chico Buarque, Rubem Fonseca and Milton Hatoum, in addition to owning rights to works by some of Brazil\u2019s classic writers\u2013from the poet Carlos Drummond de Andrade to novelist Jorge Amado.<\/p>\n<p class=\"article_font_serif article_font_small\">With Luiz Schwarcz at the helm, the Companhia das Letras Group has claimed the largest number of Jabuti awards\u2013its authors have won 206 awards from Brazil\u2019s top book prize since 1988. Schwarcz himself has received numerous accolades over the decades, including Brazil\u2019s \u201cMan of Ideas\u201d prize (1987) and the \u201cMaking the Difference\u201d award (2004).<\/p>\n<p class=\"article_font_serif article_font_small\">He has also worked to improve literacy among disenfranchised groups in Brazil. In 2010 Companhia das Letras pioneered the creation of book clubs in partnership with local libraries and community centres. Today there are at least 20 such book clubs, including some in prisons, hospitals and social organizations for disadvantaged young people. \u201cCompanhia never set out to be elitist,\u201d Schwarcz has said. \u201cWe wanted to democratise high culture, with books that were accessible to all.\u201d<\/p>\n<p class=\"article_font_serif article_font_small\">The self-described \u201cbook fetishist\u201d is known for shunning the spotlight, and regularly rails against \u201cthe cult of the publisher\u201d. He has avoided making overtly political comments, though he recently declared his opposition to the impeachment of former president Dilma Rousseff.<\/p>\n<p class=\"article_font_serif article_font_small\">Famous for his attention to detail, and for his fierce loyalty to his authors, Schwarcz has also mentored a new generation of publishers and editors, most of whom cut their teeth at Companhia das Letras and have since gone on to publishing careers elsewhere.<\/p>\n<p class=\"article_font_serif article_font_small\">\u201cTo edit books is always an act of optimism,\u201d he has written. \u201cWhen we commit to a book, we are also inventing the future.\u201d<\/p>\n<p class=\"article_font_serif article_font_small\">Publishers Weekly &#8211; London Show Daily &#8211; Wednesday 15 march 2017<\/p>\n<p class=\"article_font_serif article_font_small\"><a href=\"http:\/\/www.digitalpw.com\/digitalpw\/lbf_show_daily_march_15_2017?pg=NaN#pgNaN\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.digitalpw.com\/digitalpw\/lbf_show_daily_march_15_2017?pg=NaN#pgNaN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"There is an often-told story about Brazilian publisher Luiz Schwarcz, recently announced as the winner of this year\u2019s London Book Fair Lifetime Achievement Award in International Publishing, writes \u00c1ngel Gurr\u00eda-Quintana. In 1986, after quitting his job as editorial director of the prestigious publisher Brasiliense, he was determined to found his own publishing business. He sold&#8230;","protected":false},"author":1,"featured_media":44062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-43434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifetime Achievement winner: Luiz Schwarcz - Brazilian Publishers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brazilianpublishers.com.br\/es\/noticias-es\/lifetime-achievement-winner-luiz-schwarcz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifetime Achievement winner: Luiz Schwarcz - Brazilian Publishers\" \/>\n<meta property=\"og:description\" content=\"There is an often-told story about Brazilian publisher Luiz Schwarcz, recently announced as the winner of this year\u2019s London Book Fair Lifetime Achievement Award in International Publishing, writes \u00c1ngel Gurr\u00eda-Quintana. In 1986, after quitting his job as editorial director of the prestigious publisher Brasiliense, he was determined to found his own publishing business. 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