{"id":43437,"date":"2017-06-13T00:00:00","date_gmt":"2017-06-13T03:00:00","guid":{"rendered":"http:\/\/apjdev.online\/metabooks-brasil-opens-rapid-adoption-major-booksellers-publishers\/"},"modified":"2019-12-10T17:24:35","modified_gmt":"2019-12-10T19:24:35","slug":"metabooks-brasil-opens-rapid-adoption-major-booksellers-publishers","status":"publish","type":"post","link":"https:\/\/brazilianpublishers.com.br\/es\/sin-categorizar\/metabooks-brasil-opens-rapid-adoption-major-booksellers-publishers\/","title":{"rendered":"Metabooks Brasil Opens to Rapid Adoption by Major Booksellers and Publishers"},"content":{"rendered":"

Creating the first standardized, central platform in book metadata for retailers and publishers, Metabooks Brasil is based on Germany\u2019s Books in Print.<\/p>\n

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Building Brazil\u2019s First Complete Catalog<\/h3>\n

H<\/span>aving started with 6,000 titles available, the new Metabooks Brasil<\/a> platform is quickly approaching 65,000 books, according to the project\u2019s managing director Ricardo Costa<\/a>.<\/p>\n

The initiative is produced by\u00a0Marketing und Verlagsservice des Buchhandels GmbH<\/a> (MVB) and Frankfurt Book Fair<\/a>, both daughter companies of the B\u00f6rsenverein, the German Booksellers and Publishers Association. MVB has operated Germany\u2019s Books in Print metadata service (Verzeichnis Lieferbarer B\u00fccher<\/em>) for more than 45 years. They are working with the Brazilian Chamber of Books <\/a>(CBL), which represents publishers, booksellers, distributors and related elements of the book trade in Brazil, an association that in 2016 reached its 70th anniversary.<\/p>\n

In introducing the new Portuguese-language Metabooks, Costa tells\u00a0Publishing Perspectives<\/em>\u00a0that the uptake on the new platform has been extremely fast because Metabooks is fulfilling a pressing need in the Brazilian market.<\/p>\n

\u201cWe provide the sales side of the market,\u201d Costa says, \u201cwith the metadata about the titles in the Brazilian market, the titles that the publishers upload to the platform.\u201d<\/p>\n

And in doing this, Metabooks is creating something completely new in this major market, he says: \u201cThis will let booksellers know whether they can order a given title or not.\u201d<\/p>\n

As it turns out, the Brazilian market has developed over the years without a tradition of publisher-provided metadata to identify, classify, and quantify its books. This has left the country\u2019s industry without consistency and without a reliable source for market metadata on its content.<\/p>\n

\u201cI visited one publisher,\u201d Costa says, \u201cand they showed me 28 Excel spreadsheets that they needed to fill out for each title,\u201d because various booksellers ask for different elements of metadata. \u201cAnd that publisher produces 20 titles per month. This gives you an idea\u201d of what a relief the Metabooks offering can bring both to publishers and to booksellers.<\/p>\n

Quickly turning the situation around now, Metabooks is seen as a boon to both publishers and sellers, a way to make all boats float.<\/p>\n

Speaking for MVB, CEO Ronald Schild is quoted in a prepared statement, saying:<\/p>\n

\u201cTogether with the local team, we had continually been adapting Metabooks Brasil to the country\u2019s specific requirements all throughout the development phase.\u201dThanks\u00a0to intensive preparatory work, we now can ensure a very good user experience right from the start.<\/p>\n

\u201cWhat we have experienced with this project by now confirms that we are on the right track with the internationalization of our business.\u201d<\/p>\n

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\u00a0Saraiva Onboard From the Start<\/h3>\n

Costa says that more than 50 percent of the market share of Brazil\u2019s booksellers have already subscribed to Metabooks. This is because some of Metabooks\u2019 initial bookselling clients are among the country\u2019s largest retailers.<\/p>\n

Saraiva, the leading bookseller, is a charter client. Other booksellers now in place include\u00a0Livraria Leitura and Livraria da Vila, both among the top five booksellers in the country.<\/p>\n

The wholesaler Casa de Livros Distribuidora has also subscribed, and Costa tells Publishing Perspectives<\/em> that Amazon is in negotiations to become a participating retailer, as well.<\/p>\n

The business model sees booksellers as subscribers to its platform\u2019s metadata, while publishers pay for their listings of books, listings that provide the standardized product information the sellers have needed.<\/p>\n

The following publishing houses have joined Metabooks at press time:<\/p>\n