Brazilian delegation arrives in England for the London Book Fair. The event takes place between March 12th and 14th, in the country’s capital, and welcomes six representatives from Brazilian publishers.
Participation in one of the biggest literary fairs on the global calendar is promoted by Brazilian Publishers — a project to internationalize Brazilian editorial content carried out through a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Export and Investment Promotion Agency (ApexBrasil) —, which will have a stand at the event with an exclusive schedule.
Karine Pansa, president of the International Publishers Association (IPA), director of CBL and representative of Girassol Brasil; Fernanda Gomes Garcia, executive director of CBL and member of the Administrative Council of the ISBN International Agency; Diego Drummond, administrative and financial vice-president of CBL; Ricardo Almeida, from the Clube de Autores; Pedro Almeida, from Faro Editorial; Daniel Leite, from the Army Library (BIBLIEX); Ingrid Calderão, from Ciranda Cultural; Paula Cajaty, from Jaguatirica, and the coordinator of Brazilian Publishers, Rayanna Pereira, form the group present in London.
The agenda at the stand includes a matchmaking at 9am on the 12th, followed by a talk given by Karine Pansa, on the theme “Exploring the constantly evolving publishing world: global trends, challenges and opportunities”. On the 13th, Caipirinha Hour will debut in London, a networking initiative organized by the Program and traditional at events such as the Frankfurt Book Fair, with a lot of exchange of experiences and Brazilian cuisine. The Brazilian agenda in London also includes a meeting of the Administrative Council of the International ISBN Agency, with the participation of Fernanda Gomes Garcia.
For Sevani Matos, president of the Brazilian Book Chamber, this is a crucial moment for those seeking to promote Brazilian stories in Europe. “It is the first major fair on the continent on the international agenda, a true party that precedes Frankfurt. We have a diverse delegation, which will certainly represent very well our bibliodiversity and ability to tell unique and, at the same time, universal stories.”
According to Rayanna Pereira, there are good expectations regarding Brazilian participation in the event: “Last year, our delegation generated USD 175,300 in business and expectations, an edition that came shortly after the return of Brazil’s stand at the fair. We believe that now, after consolidating our image, and with the caipirinha hour, we will be able to encourage even more closures”, she concludes.
About Brazilian Publishers
Created in 2008, the Brazilian Publishers is an industry project for the promotion of Brazilian editorial content, the result of a partnership between the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The initiative aims at promoting the Brazilian editorial industry in the global market in a guided and organized manner, supporting the operationalization of publishers.
About CBL
Brazilian Book Chamber (CBL) is a non-profit association, representing publishers, booksellers, distributors, and other professionals in the sector. For 77 years it has been working on several fronts, always with the aim of promoting access to books and the democratization of reading throughout the country, besides promoting Brazilian literature in the international market. Since March 2020, CBL is the National Agency of the ISBN and, in the same period, it has launched a digital platform, which brings together its services in an integrated and dynamic way. Another powerful performance of the entity is linked to a relations agenda with the most diverse public and governmental spheres to discuss important guidelines and policies for the sector. All its actions are elaborated with a strategic and sensitive vision of those who believe in the transforming power of books for society.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.